William Lopez has been Bryan's friend for 18 years. His firm handles PR, logos/graphics, web design and more! He has an MBA and PhD in education - he hails from Chicago. They are a full-service Marketing Communication firm. They are the First Impression Image creators!
They come apprehensively, but still have great ideas when they are given the creative freedom inspired by Alternative Strategies.
Their experience with restaurants is extensive. You don't want to go cheap and use a cookie cutter type of site. There is a design team of 4 people that work on ALL logos to create a brand that fits perfectly. They have a few choices then and the clients completely benefit.
BEST PLAN BEFORE YOU OPEN YOUR DOOR:
"When we have this much business, or this many clients.... that's when we will do the marketing."
WRONG - have to do it from Day 1. Have a budget set aside from the start otherwise you are already behind and risk creating a terrible first impression, have to rebrand... disaster!
DIVERSIFICATION - don't put it all in one marketing basket. What are you doing to market to existing clients? What do you do for your referral clients? How do you reward them?
What are you doing to communicate to your customers as the EXPERT?
What kind of list do you have? What are you doing to continue the touch and drip marketing? They will FORGET YOU if you don't continue the relationship.
Announcement: Big Daddy Radio is changing formats at the end of the month
- Real Estate Debate Show starts in June. At least once a month.
- Home Pro Show - sort of like an Angie's List locally for anything dealing with the home. Bryan will be THE agent.
- Big Daddy Radio is changing at the end of the month - we are transitioning to Google+ and HangoutsOnAir through YouTube with a focus on REAL ESTATE - imagine that? Bryan - the Realtor having shows about REAL ESTATE.
Sandy Rasque joined us today for her last appearance. It's been fun! On to new adventures. Her company is Concierge Physician Advisory. They help doctors transition from a standard practice to a concierge medical model. Skype appointments, longer appointments, better service for patients.
About William Lopez:
He's a critical thinker and strategist with a successful track record in producing integrated marketing programs, public relation campaigns and brand management initiatives. He's thought of as a stealthy marketing partner with experience in brand architecture that transcends cultural barriers for local, regional or national implementation 'branding with a cultural pulse.' An integrator with expertise in client and agency collaboration and coordination for optimal brand activation and success.
So what are we talking about with this guy?
You can reach him to talk about your marketing needs here: